Privacy policy

1. Data protection at a glance

General information

The following paragraphs provide a simple overview of what happens to your personal data when you visit our website. Personal data are any data that identify you as an individual. For detailed information on the subject of data protection, please refer to our privacy policy at the end of this text.

Data collected on our website

Who is responsible for collecting data on this website?

It is the operator of the website who processes data on this website. You can find their contact details in the imprint of this website.

How do we collect your data?

For example, we collect the data you submit to us. These are, for example, data that you enter into a contact form.

Other data is collected automatically by our IT systems when you visit the website. These are mainly technical data (e.g. web browser, operating system or the time at which the website was accessed). These data are collected automatically as soon as you access our website.

For what do we use your data?

Some of the data is collected to ensure smooth operation of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to access information about the origin and recipients of your data and the purpose for which your personal data is stored, free of charge and at any time. You also have the right to request that these data be rectified, blocked or erased. You can request information on these rights and regarding all other questions on the subject of data protection at any time by contacting us using the address given in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Third-party analytics and tools

When visiting our website, your browsing behavior can be analyzed for statistical purposes. Such analyses are usually carried out by cookies and so-called analysis programs. Usually, data regarding your browsing behavior is anonymized before any analysis so that the browsing behavior cannot be traced back to you. You can object to such analysis or prevent it by not using certain tools. Please see our privacy policy below for more detailed information.

You can object to such analysis. Please find information about options for such objection in this privacy policy.

2. General and mandatory information

Data protection

The operators of this website make every effort to protect your personal data. We treat your personal data as confidential and in accordance with statutory data protection regulations and this privacy policy.

Different personal data are collected when you visit this website. Personal data are data that can be used to identify you as an individual. This privacy policy explains what data we collect and what we use the data for. It also outlines how this is done and for what purpose.

Please note that data transmission via the Internet (e.g. communication by e-mail) is not always secure. It is not possible to fully protect your data against third-party access.

Information about the data controller

The controller for data processing on this website is:

Kaufmann Keramik GmbH
Executive directors: Gabriele Kaufmann, Matthias Kaufmann

Otto-Hahn-Straße 1
D-95111 Rehau

Phone: +49 (0) 9283 89806-0
Fax: +49 (0) 9283 89806-66
service@kaufmann-keramik.de

Commercial register of the Local Court of Hof: HR B 1016
VAT Identification Number: DE811333680

Revoking consent to data processing

In many cases, data can only be processed if you have given permission for such processing. You can revoke any consent you gave at any time. An informal message by e-mail to us is sufficient. The lawfulness of any data processing carried out until such revocation remains unaffected.

Right to appeal to the competent supervisory authority

If data protection law was violated, affected persons have the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the state data protection commissioner of the federal state in which our company is based. A list of data protection officers and their contact details can be found under the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have any data that we process automatically with your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request a direct transfer of the data to another controller, this will only be done where technically feasible.

SSL or TLS encryption

For security reasons, this website uses SSL or TLS encryption to protect any confidential content that is transmitted, such as orders or enquiries that you send to us (site operator). You can recognize an encrypted connection by a change in the address line of the browser from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be accessed by third parties.

Encrypted payment transactions on this website

Where you have to enter payment data (e.g. account number for direct debit authorization) after concluding a contract that results in costs for you, such data is needed to process the payment.

Payments via the most commonly used payment methods (Visa/MasterCard, direct debit) are always processed using an encrypted SSL or TLS connection. You can recognize an encrypted connection by a change in the address line of the browser from “http://” to “https://” and by the lock symbol in your browser line.

With encrypted communication, the payment data you transmit to us cannot be accessed by third parties.

Access, blocking, erasure

Legal provisions give you the right to access certain information about your personal data that we store at any time and free of charge, including information about origin and recipients of the data and the purpose for which the data are processed; if necessary, you also can have the data rectified, blocked or erased. You can request information about these rights and regarding all other questions on the subject of personal data at any time by contacting us using the address given in the imprint.

Objection to advertising mails

We hereby object to being sent unsolicited advertisements and information material to the contact information published in the imprint as per legal obligations. The operators of the website expressly reserve their right to take legal action if unsolicited advertisements are sent, for example spam e-mails.

3. Data collected on our website

Cookies

Some areas of the website use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies enable us to make our content more user-friendly, more effective and safer. Cookies are small text files that are placed on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can select browser settings to notify you when cookies are placed and to only allow cookies on a case-by-case basis, to exclude cookies either in certain cases or generally and to automatically delete cookies when you close the browser. If you deactivate cookies, this may limit the functionality of this website.

Cookies that are required to enable electronic communication or to provide certain functions that you have requested (e.g. shopping cart function) are saved based on Art. 6 (1) f) GDPR. The website operator has a legitimate interest in saving cookies to ensure technically flawless and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your browsing behavior) are saved, these are discussed separately in this privacy policy.

Server log files

The website provider automatically collects and stores information in so-called server log files that your browser automatically sends to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address
  • These data are not merged with other data sources.

Data is processed based on Art. 6 (1) f) GDPR that permits the processing of data to fulfil a contract or to complete pre-contractual measures.

Contact form

When you send us enquiries via the contact form, we will save the information you provide in the contact form, including your contact details, so that we can process your enquiry and any follow-up, if required. We do not disclose such data without your consent.

This means that any data entered into the contact form will only be processed based on your consent (Art. 6(1) a) GDPR). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. Any processing of data before such revocation remains lawful.

We will save the data you enter in the contact form until you ask us to delete it, revoke your consent to us saving the data or until they are no longer needed for the purpose for which they were saved (e.g. once we have completed processing your request). Mandatory legal provisions – especially retention periods – remain unaffected.

Registration on this website

You can register on our website to be able to use additional features on the site. We only use the data you enter to enable you to use the offer or service you are registering for. All of the mandatory information we ask for during the registration process must be provided. Otherwise, we will refuse registration.

In the event of important changes, for example to the product range or in case of technically necessary changes, we will use the e-mail address you entered during registration to contact you.

Data entered during the registration process is processed based on your consent (Art. 6(1) a) GDPR). You can revoke any consent given at any time. An informal message by e-mail to us is sufficient. Any processing of data before such revocation remains lawful.

We will save the data collected during the registration process for as long as you are registered on our website; after that point, it will be deleted. Statutory retention periods remain unaffected.

Processing of data (customer and contract data)

We collect, process and use personal data only where necessary for establishing, substantiating or changing a legal relationship (inventory data). This is based on Art. 6(1) b) GDPR that permits the processing of data to fulfil a contract or to complete pre-contractual steps. We only collect, process and use personal data regarding the use of our websites (usage data) where this is necessary to enable the user to use the service or to send invoices to the user.

The customer data we collect will be deleted after the order was completed or once the business relationship has ended. Statutory retention periods remain unaffected.

Transmission of data following conclusion of a contract for online shops, dealers and dispatch of goods

We only transmit personal data to third parties if this is necessary to fulfil the contract, i.e. we will disclose data to freight carriers charged with the delivery of the goods or to banks that process the payments. Data will not be transmitted for any other purpose, unless you have expressly agreed to such transmission. Your data will not be disclosed to third parties (for advertisement purposes or similar) without your express permission.

Data is processed based on Art. 6 (1) b) GDPR that permits the processing of data to fulfil a contract or to complete pre-contractual measures.

Borlabs cookie

This website uses the Borlabs cookie, a technically necessary cookie (Borlabs cookie) to save your cookie permissions. The Borlabs cookie does not process any personal data.

The Borlabs cookie stores any permissions you have granted when accessing the website. If you would like to revoke consent, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again to agree to the use of cookies.

4. Social media

Instagram plugin

Our websites use features of the service Instagram. These features are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to link your visit to our pages to your user account. Please note that we, the website provider, have no knowledge what data is transmitted or used by Instagram.

For more information, please see Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

5. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It is only used to manage the embedded tools and read the information collected by these. However, Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.

We use the Google Tag Manager based on Art. 6 (1) f) GDPR. The website operator has a legitimate interest in fast and uncomplicated integration and administration of various tools into their website. If a permission was requested, data is processed exclusively based on Art. 6(1) a) GDPR; such consent can be revoked at any time.

Google Analytics

This website uses features of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and allow for an analysis of how you use the website. The information the cookie generates about how you use this website is usually transmitted to a Google server in the USA and saved there.

Google Analytics cookies are saved in accordance with Art. 6(1) f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both the website and advertising.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contractual states of the Agreement on the European Economic Area before transmitting the IP address to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Google uses this information on behalf of the operator of this website to evaluate how you use the website, to compile reports on website activity and to provide other services associated with website activity and internet usage to the website operator. The IP address transmitted by your browser through Google Analytics will not be combined with other Google data.

Browser plugin

You can object to cookies by selecting the appropriate settings in your browser; however, please note that if you do this you may not be able to use all the features of this website to the full extent. You can also prevent the cookie from collecting data related to your use of the website (including your IP address) and transmitting to Google and the processing of these data by Google by downloading and installing the browser plugin available under: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can stop Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be placed to prevent your data from being collected on future visits to this website: Disable Google Analytics.

For more information on how Google Analytics processes user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Contract data processing

We have concluded a contract data processing agreement with Google and implement all of the strict requirements of the German data protection authorities when using Google Analytics.

Demographics in Google Analytics

This website uses the “demographics” function of Google Analytics. This enables the compilation of reports listing the age, gender and interests of website visitors. This data is based on Google’s interest-based advertising and third-party visitor data. This information cannot be traced to a specific individual. You can deactivate this function at any time in the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.

6. Plugins and tools

YouTube

Our website uses plugins of YouTube which is operated by Google. The operator of the website is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit one of our pages that contains a YouTube plugin, a connection to the YouTube servers is established. This is how the YouTube server learns which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to link your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube to make our online presence more appealing. This is a legitimate interest in terms of Art. 6(1) f) GDPR.

For more information on how user data are processed, please see YouTube’s privacy policy under: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This website uses so-called web fonts, provided by Google, to display fonts in a uniform manner. When you access a website, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

To do so, the browser you are using has to connect to the servers of Google. This alerts Google that our website has been accessed from your IP address. Google Web Fonts are used for a uniform and appealing presentation of our online content. This is a legitimate interest in terms of Art. 6(1) f) GDPR.

If your browser does not support web fonts, your computer will use a default font.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and read Google’s privacy policy: https://www.google.com/policies/privacy/.

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

It is necessary to save your IP address to use the Google Maps functions. This information is usually transferred to a Google server in the USA and saved there. The owner of this website has no influence on the transmission of this data.

We use Google Maps to ensure an appealing presentation of our online content and to make it easy to find the locations we list on the website. This is a legitimate interest in terms of Art. 6(1) f) GDPR.

More information on how user data are processed can be found in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.

7. Payment provider

PayPal

Our website offers, amongst others, the option to pay with PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

If you choose to pay with PayPal, the payment data you enter will be transmitted to PayPal.

Your data is transferred to PayPal based on Art. 6(1) a) GDPR (consent) and Art. 6(1) b) GDPR (processing for the performance of a contract). You can revoke your consent to data processing at any time. Revoking consent does not affect the lawfulness of any previous data processing.

8. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need your e-mail address and information that allows us to verify that you are the owner of the e-mail address provided and that you have agreed to receive the newsletter. No other data are collected unless you provide them voluntarily. We only use this data to send you the requested information and we will not pass it on to third parties.

Data entered when signing up for the newsletter is processed based on your consent (Art. 6(1) a) GDPR). You can revoke your consent to your data and your e-mail address being stored and used for sending the newsletter at any time, for example using the “unsubscribe” link in the newsletter. The lawfulness of any data processing carried out before that point remains unaffected by such revocation of consent.

We will save the data you provide us with to receive the newsletter until you unsubscribe from the newsletter and we will delete this information after you have unsubscribed from the newsletter. This does not affect data that we save for other purposes (e.g. e-mail addresses for the member area).

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that organizes and analyzes the distribution of newsletters. The data you enter if you want to receive the newsletter (e.g. e-mail address) are saved on the CleverReach servers in Germany or Ireland.

Sending our newsletters with CleverReach allows us to analyze the behavior of the newsletter recipients. For example, it is possible to analyze how many recipients have opened the newsletter and how often which link in the newsletter has been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) took place after the link in the newsletter was clicked. For more information on data analysis through CleverReach newsletters, please visit: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data are processed based on your consent (Art. 6(1) a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The lawfulness of any data processing carried out before that point remains unaffected by such revocation of consent.

If you object to an analysis by CleverReach, please unsubscribe from the newsletter. You can do so via the link that we provide in every newsletter. You can also unsubscribe from the newsletter directly on the website.

We will save the data you provide us with to receive the newsletter until you unsubscribe from the newsletter and we will delete this information from our servers as well as from the servers of CleverReach after you have unsubscribed from the newsletter. This does not affect data that we save for other purposes (e.g. e-mail addresses for the member area).